Sales Manager Training: the Critical AdvantageSales Manager Training: the Critical AdvantageBeing a salesperson is one thing; managing a team of several sales professionals is entirely another. Sales management brings more people in perspective along with a completely different set of goals. Thus, sales manager training is a wholly separate tract in business management education. Be that as it may, sales manager training is something which cannot be overlooked for it is the pivotal point at where business proficiency and management acumen must be fully demonstrated by the person in charge — that is, the sales manager. Among all departments in a business, it is perhaps the sales department that has the highest turnover rate not just among the basic sales staff but also among sales managers. It is also the department that has the quickest rate of promotions and expansion. The sales manager position is therefore the most dynamic post in the business hierarchy and requires the most attention in terms of learning solutions and continuing education. Hence, sales manager training is at a critical position. A good and sufficient training can provide an advantage for the company; however a training that is less than ideal may prove inadequate in helping sales managers excel in their businesses. Focus on Managerial Skills Most sales managers go up the ranks from being sales agents, to holding supervisory positions, until they get the managerial job either when the previous manager have gone further up the hierarchy, have left the company or when the business unit expands. Sales manager training should already be enacted at the supervisor level or even earlier among key sales personnel. The primary learning requirement for upcoming sales managers involve augmenting their knowledge and skills to effectively perform their managerial duties. Most rookie managers have not been in a leadership position before. And the tools and know-how expected of seasoned managers are still all new to them. These include, planning skills, organizational skills, ability to motivate their respective teams, what to do during difficult situations — all these and more go into the content of sales manager training to allow new managers to adjust accordingly to their new duties. Through sales manager training, the trainer brings together the novice manager’s new found skills and knowledge with his or her achievements and proficiency as sales professional. This brings about profound potentials that tend to improve performance of the manager and the sales team. Discovering Strengths and Weaknesses One additional benefit of training up sales managers is the opportunity to discover the strengths and weaknesses of the firm’s sales managerial talent pool. This allows higher management to adjust accordingly either at the individual level or as a team. A sales manager with a weakness on a certain area may be given additional training to help the manager improve. Otherwise, at the team level, certain adjustments can be made to let managers and teams complement each other’s respective strengths and weaknesses. The importance of sales manager training cannot be watered down. A company that provides continuing sales manager training is sure to reap its benefits of a high-performance sales force. Sheila Mulrennan is a business author and journalist who regularly contributes articles on Management, Personal Development and training course for sales manager to leading business publications. Visit www.professionaldevelopment.ie for more information. Sales and Marketing the Six Sigma Way
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business—except marketing and sales.
In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb’s book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects.
In Sales and Marketing the Six Sigma Way, you will:
* Find out why “the usual fixes” for sales problems don’t work
* Meet executives who have used Six Sigma to imrpove marketing and sales results
* See the pitfalls that await the unwary when applying process improvement in sales
* Learn how to introduce Six Sigma to sales and marketing professionals
* Discover through examples and cases how to manage sales as a process
Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing.
With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way the indispensible guide for sales and marketing professionals who want to excel in today’s business environment, and for quality improvement experts who want to help them.
Rating:  List Price: $ 27.00 Price: $ 14.63 Check out these sales management training images: Gerhard Gschwandtner founder and CEO of Personal Selling Power Image by Robert101 Accelerate Reports on Corporate Responses to Virtual Worlds Image by Fleep Tuque |
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(out of 20 reviews)
